Capital is invisible
The right investor exists, but only through an intro you don’t have. So founders spend months pitching the wrong funds.
Where vision
meets capital.
FundingFactory matches founders with the right investors across the Middle East and beyond. Matched by intelligence, closed by people.
AED 0m
Backed by
0
Scored dimensions
0/100
Match score
AI-powered matching
Verified profiles
Founder dashboards
Investor discovery
MENA-first network
Great companies keep missing the right capital.
In the Middle East, ambition isn’t the constraint. Access is. Deals move through closed circles and warm intros, while strong companies wait to be seen.
Signal is buried
Investors sift through hundreds of decks that don’t fit to find the few that match their thesis.
Deal flow is scattered
It’s spread across WhatsApp groups, LinkedIn messages, events and spreadsheets, with no single place to find it.
Built for both sides.
Founders run a focused raise. Investors see deals that fit their thesis. A conversation starts only when both sides opt in.
For founders
Run your raise like an operator.
- Profile
Build an investor-ready profile, laid out the way investors read.
- Discover
Find investors who fit, scored on sector, stage, geography and ticket.
- Sharpen
Improve your pitch with AI feedback based on your own data.
- Track
See interest as it happens: saves, views and intro requests.
- Reach
Get outreach drafted for you, sent only when you approve.
For investors
Deal flow without the noise.
- Curate
Get startups matched to your thesis, not a firehose.
- Filter
Screen by sector, stage, region and ticket in seconds.
- Summarise
Read AI briefs and match scores before you open a deck.
- Pipeline
Track every deal in one clean workspace.
- Focus
Spend less time sourcing and more on conviction.
It searches. You close.
Describe your round once. Autopilot scores the verified network, explains each match and drafts the outreach. Then it waits for you.
See how it reasons- 01 You describeYour startup, round and ideal investor, in plain words.
- 02 It searchesIt scores the verified network against your round.
- 03 It explainsEach match shows why this investor, and why now.
- 04 It draftsOutreach in your voice, based on your traction.
- 05 You approveNothing is sent until you sign off.
Everything in one place.
Discovery, scoring, intros and follow-up for founders and investors, all in one venue.
Coming soon
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01Founder dashboard
Readiness, matches and outreach in one view.
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02Investor dashboard
Deal discovery tuned to your thesis.
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03AI match engine
Weighted scores with a written rationale.
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04Startup profiles
Traction, team, ask and documents on one page.
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05Deal discovery
Search and filter by what actually matters.
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06Messaging & alerts
Intros open only when both sides opt in.
The first platform that reads a round the way an investment committee does — thesis first, noise last.
Autopilot supports discovery and workflow efficiency. It does not provide financial, legal or investment advice, and no outreach is ever sent without your explicit approval. All names and figures shown are demonstration data.
Explainable by default
Every match breaks down into six weighted dimensions and a written rationale.
People close the deal
Autopilot searches, ranks and drafts. You decide, and you close.
Nothing sends without you
Outreach stays a draft until you approve it.
Common questions
Still have a question? Contact us
Who is FundingFactory for?
Founders raising in MENA, and the investors, VCs and family offices who back them. Everyone is verified before joining the network, so every match is between two real, checked parties.
How does matching work?
We score your round against the verified network on six weighted dimensions, the same for everyone: sector fit (25), stage (20), ticket size (20), geography (15), business model (10) and strategic relevance (10). Every result shows the weights behind it and a written rationale, so you can check the reasoning yourself.
Will Autopilot email investors for me?
No. It drafts outreach in your voice, based on your traction, and then stops. Nothing is sent until you approve it, and it goes from your own inbox.
Can investors see my profile without me knowing?
You see interest as it happens: saves, views and intro requests all show on your dashboard. A conversation only starts when both sides opt in.
Is FundingFactory a broker or an advisor?
Neither. It’s discovery and workflow software. Autopilot helps with search, scoring and drafting. It doesn’t give financial, legal or investment advice, and it takes no position in your round.
The capital room,
rebuilt.
The best companies in our region kept meeting the right investors too late, or not at all. We’re building the place where that changes.
Access to capital should be faster, clearer and more human.
We connect startups with investors and venture networks across regional and global markets. Our engine reads a round the way an investment committee does, and explains every match it makes.
The intelligence does the searching.
- Scores the verified network against your round
- Explains every match, line by line
- Drafts outreach in your voice
The people do the closing.
- Decide who is worth meeting
- Approve every message before it goes
- Build the relationship and sign the round
That division of labour is the product.
What we believe.
Access
Capital should find conviction
The right investor exists for every serious round. Finding them should depend on the company’s strength, not on whose number you have.
Clarity
Every match, explained
Scores come with reasoning and drafts with intent. There’s no black box between a founder and a cheque, and nothing is sent without approval.
Ecosystem
Built in the Gulf, for the world
Globally competitive companies can start here, and the infrastructure that funds them should be built here too.
Sultan Bin Falah
CEO and co-founder
Sultan is an Emirati entrepreneur building FundingFactory to change how founders meet investors. He believes access to capital should be faster, more transparent and more efficient.
His work spans entrepreneurship, fundraising and artificial intelligence, with a long-term aim: globally competitive companies, built from the Middle East.
True innovation isn’t just about building a successful company — it’s about creating an ecosystem that enables thousands of others to succeed.
Where we’re headed.
From a private beta in Dubai to the infrastructure behind the region’s deal flow.
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Now In private beta
The private room
The matching engine, founder and investor workspaces, and Autopilot, refined with design partners in Dubai.
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Next
The verified network
Onboarding verified investors and investment-ready founders across the GCC and beyond.
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Later
The capital operating system
One place for the region’s deal flow, from the first signal of interest to the signed round.
It reads the room. Scores the fit.
Drafts the ask.
Tell Autopilot about your round in plain words. It picks out what an investment committee would weigh, scores a verified MENA network against it, and drafts the outreach.
Watch it reason.
Most AI hands you an answer and asks for faith. Autopilot shows its working at every step.
It also holds a conversation (compare two investors, ask why a score moved) and works in reverse for investors, matching startups to a thesis. Autopilot supports discovery and workflow efficiency. It does not provide financial, legal or investment advice. Outreach is drafted only, and nothing is sent without your approval. All names and figures shown are demonstration data.
94/100
Oryx Ventures, opened up
Six dimensions. One weighted score.
A hundred points, split by fixed weights that are the same for everyone. Each ring fills with what an investor earned, so every point is accounted for.
SectorWeight 25
25/25
StageWeight 20
20/20
TicketWeight 20
19/20
GeographyWeight 15
15/15
ModelWeight 10
8/10
StrategicWeight 10
7/10
- Sector fit 25
- Industry alignment at the level of the thesis, not a keyword.
- Stage 20
- They actually write cheques at this round.
- Ticket size 20
- Your ask sits inside their usual cheque range.
- Geography 15
- Their mandate covers your market.
- Business model 10
- How closely your model matches their prior deals.
- Strategic relevance 10
- Portfolio, network and follow-on signal.
Capable, and deliberately accountable.
Six commitments shape how Autopilot works. The one that matters most is a button it can’t press.
Explainable by default
Every match breaks down into six weighted dimensions and a written reason. No verdict you can’t open.
People stay in charge
Autopilot searches, ranks and drafts. Conviction and the close stay with people.
Nothing sends without you
Outreach stays a draft until you approve it. There is no sent state for Autopilot to reach.
Discovery, not advice
It supports search and workflow only. It doesn’t give financial, legal or investment advice.
Grounded, not guessing
Every reason and every draft comes from the profile and traction you provide.
Private by design
Your data serves your round and nothing else, inside a verified network.
Built to surface conviction, never to replace it.
The FundingFactory principle
Run your raise
like an operator.
One profile, scored against a verified investor network across MENA, with the reasoning behind every match and outreach drafted for you. It sends only when you say so.
The right investor exists, behind an intro you don’t have.
Founders burn months pitching capital that was never going to fit. FundingFactory exists to close that gap.
Sent · 42 pitches, 3 replies
GHGulf HorizonZeyn Pay, seed roundNo reply · 21d
NVNajd VenturesFollowing up: Zeyn PayNo reply · 14d
SCSandstone CapitalZeyn Pay deck (v9)No reply · 9d
CFCrescent FundQuick intro?Wrong stage
DRDesert RockRe: our seed roundNot their sector
FAFalcon AngelsZeyn Pay one-pagerNo reply · 6d
Xinvestor-tracker-v7.xlsx
FundStage?Status
Najd??Ghosted
CrescentSeries BWrong fit
Sandstone??Chase again
FalconSeed?Chase again
Follow up #3 with Najd??
Find a warm intro
Find a warm intro
Ranked for your round 4 strong fits
Oryx VenturesLed 3 GCC fintech seeds since 2024$750k–1.5m94
Meydan CapitalYour ask sits in their cheque range$250k–1.5m91
Tamkeen PartnersRequested an intro yesterday$500k–2m88
Gulf HorizonWrites $500k–$2m in the GCC$500k–2m84
Intro open · TamkeenBoth sides opted inReply
Five steps, one raise.
Everything between a first profile and a signed round, in one place.
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Profile01 / 05
01
Build an investor-ready profile.
Sector, stage, traction and ask, laid out the way an investment committee scans a deal. Not a deck dropped in a folder.
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Discover02 / 05
02
Find the investors who fit your round.
Every investor in the verified network is ranked on sector, stage, geography and ticket against your round, instead of browsed as a directory.
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Sharpen03 / 05
03
Sharpen your pitch with your own data.
Guidance is tied to what you’ve actually entered, not generic fundraising advice copied across every founder.
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Track04 / 05
04
See interest as it happens.
Saves, views and intro requests show up as they happen, so nothing about your raise happens over your head.
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Reach05 / 05
05
Send outreach that lands, only when you approve.
Autopilot writes the first line in your voice, grounded in your traction. You edit it, or you don’t send it at all.
Know where you stand before you pitch.
One readiness score, built from the signals investors actually weigh, so you can see what’s holding your profile back before they do.
Every match comes with a reason, not just a name.
See how Autopilot scores and explains the network on six weighted dimensions.
See how Autopilot worksOryx Ventures × Zeyn PayYour top match, explained94
- Sector2525/25
- Stage2020/20
- Ticket2019/20
- Geography1515/15
- Model108/10
- Strategic107/10
Why now: Oryx closed a $120m fund in January.
Questions founders ask
Still have a question? Contact us
Does it cost anything to join as a founder?
No. FundingFactory is free for founders during the private beta, so there’s nothing to price yet.
What happens after I submit my profile?
Autopilot scores your round against the verified investor network and ranks your strongest fits. You review the matches and the reasoning before anything moves.
Can I control who sees my profile?
Yes. Interest shows on your dashboard first (saves, views and intro requests), and a conversation only opens once both sides opt in.
Is there a minimum raise size?
No. The network spans pre-seed to Series A, and Autopilot matches on stage fit rather than a size cutoff.
Deal flow
without the noise.
A verified network of MENA startups, ranked against your thesis before you open a single deck, with the reasoning behind every score and a brief in plain language.
Quality deal flow arrives buried in noise.
Investors filter hundreds of decks that don’t fit to find the three that match their thesis. FundingFactory exists to close that gap.
Inbox · 318 unread
SLSouq LabsPre-seed deck: home services marketplace
BLBarq LogisticsSeries A deck, fleet finance
WAWadi AIRe: Re: quick intro?
TFTala FoodsDeck attached (v12)
MTMawj TravelFollowing up on my last four emails
RTRawda TechSeed deck, 42 slides, see attached
UsUnnamed senderOpportunity you can’t miss
Tala Foodsdeck_v12.pdf
Rawda Techseed_deck_final2.pdf
Souq Labspreseed_deck.pdf
318 unread
Matched to your thesis 12 this week
Zeyn PayBrief ready · B2B payments, UAESeed94
Nuqta HealthBrief ready · Claims API, KSASeed88
Wasl PayBrief ready · Payouts, UAESeed85
Sahm AnalyticsBrief ready · Credit data, BahrainSeries A83
AI brief · Zeyn Pay
Payment rails for 210 UAE merchants, growing 18% a month. Same stack layer as three of your portfolio companies.
Five steps, one clear pipeline.
Everything between a stated thesis and a closed deal, in one place.
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Curate01 / 05
01
See startups matched to your thesis.
Companies are scored against what you’ve said you’re looking for, instead of the full, unfiltered network.
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Filter02 / 05
02
Screen by sector, stage, region and ticket in seconds.
The dimensions Autopilot scores on are the filters you control, so narrowing the field never means guessing at hidden logic.
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Summarise03 / 05
03
Read the brief before the deck.
Every company arrives with a plain-language rationale and a score, so you decide where your time goes before slide three.
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Pipeline04 / 05
04
Track every deal in one clean workspace.
A pipeline that reflects what you’re actually evaluating, not a spreadsheet you maintain alongside it.
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Focus05 / 05
05
Spend time on conviction, not triage.
Less time separating the three real fits from the hundred that aren’t, and more on the conversations that matter.
Set your thesis once. Autopilot does the rest.
Your thesis is built from the same dimensions Autopilot scores founders on, so every match you see is already filtered through criteria you set.
Every score comes with a rationale, not just a rank.
See how Autopilot reads a round and explains the fit on six weighted dimensions.
See how Autopilot worksZeyn Pay for Oryx VenturesYour top match, explained94
- Sector2525/25
- Stage2020/20
- Ticket2019/20
- Geography1515/15
- Model108/10
- Strategic107/10
Why now: Oryx closed a $120m fund in January.
Questions investors ask
Still have a question? Contact us
Does it cost anything to join as an investor?
No. FundingFactory is free for investors during the private beta, so there’s nothing to price yet.
How are founders verified before they appear in my feed?
Both sides are verified before they join the network, so every match is between two real, checked parties.
Can I see a founder’s full profile before reaching out?
Yes. The AI brief and score sit alongside the full profile, so you can read the reasoning and the company details together before opening a deck.
How is deal flow matched to my thesis?
Your thesis is scored on the same six weighted dimensions Autopilot uses for founders: sector, stage, geography, ticket, business model and strategic relevance.